Sable AI - Privacy Policy

Last Updated: August 10, 2026

Sable AI Inc. (“Sable,” “we,” “us,” or “our”) provides an artificial intelligence agent that conducts live product demonstration and onboarding sessions on behalf of our business customers. This Privacy Policy describes how Sable processes personal information that we collect through our digital or online properties or services that link to this Privacy Policy (including as applicable, our website at https://withsable.com) as well as our marketing activities and other activities described in this Privacy Policy (collectively, the “Service”).

California Notice at Collection/State Privacy Rights Notice: See the State privacy rights notice section below for important information about your rights under applicable state privacy laws.

Scope. This Privacy Policy applies when Sable determines how and why personal information is processed, including in connection with our website, accounts, marketing, and business operations. It does not apply to personal information we process solely on behalf of a business customer as a processor or service provider.

Customer Content. Session recordings and transcripts, the materials our business customers provide to configure the agent, and other content that we process on behalf of business customers (collectively, “Customer Content”) are governed by the applicable customer agreement and Sable’s data processing agreement, not this Privacy Policy. We do not use Customer Content in identifiable form to train artificial intelligence or machine learning models. We may use information derived from Customer Content that has been aggregated or de-identified so that it does not, and cannot reasonably be used, alone or in combination with other information, to identify any customer or individual, as permitted under the applicable customer agreement.

Organization-managed accounts. If you use the Service through an account provided or managed by your employer or another organization, that organization may administer your account, manage your access and settings, and access information associated with your use of the Service, as described in its agreement with Sable. Please contact your organization about its privacy practices.

Sessions on our own website. If you book or join a demonstration of our own product on our website, you are interacting with an artificial intelligence agent rather than a person, and the session, including audio, is recorded and transcribed so that we can operate, support, and improve the session experience. We are the controller of the personal information collected in those sessions, and this Privacy Policy applies to it. Information collected in sessions we conduct on behalf of a business customer is Customer Content and is governed by that customer’s agreement with us.

1. Personal Information We Collect

Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:

Contact data, such as your first and last name, email address, billing and mailing addresses, professional title and company name, and phone number;
Profile data, such as the username, authentication credentials, or other account-access information that you may set to establish an online account on the Service, preferences, and any other information that you add to your account profile;
Communications data based on our exchanges with you, including when you contact us through the Service, our community channels, or otherwise;
Transactional data, such as information relating to or needed to complete your orders (including order numbers, invoices, and transaction history);
Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them; and
User-generated content and input data, such as comments, questions, messages, works of authorship, and other content or information that you generate, transmit, or otherwise make available through our public-facing website or communications channels (excluding Customer Content processed on behalf of our business customers under a customer agreement), as well as associated metadata.

Certain profile information, such as your name, username, and activity within the Service, may be visible to other authorized users and administrators within your organization’s workspace.

Third-party sources. We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as:

Public sources, such as professional profiles and publicly available business contact information, which we may use for business development and communications;
Customers, whose Customer Content and related information are governed by our customer agreements and Sable’s data processing agreement, not this Privacy Policy;
Service providers that provide services on our behalf or help us operate the Service or our business;
Business transaction partners, such as an entity we acquire or are acquired by, or another party involved in an actual or prospective business transaction, including a merger, acquisition, financing, or similar transaction; and
Third-party sign-in services that you use to log into, or otherwise link to, your Service account and that may provide us with your username, email address, profile picture, and other information associated with your account on that service, based on your account settings on that service.

Automatic data collection. We and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, and general location information such as city, state or geographic area;
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, and access times and duration of access; and
Communication interaction data, such as your interactions with our email and other communications (e.g., whether you open emails or click links within them), which we may collect through the use of pixel tags (also known as clear GIFs) that may be embedded invisibly in our emails.

For more information concerning our automatic collection of data, please see the Cookies and other tracking technologies section below.

Information we do not intentionally collect. We do not request or intentionally collect sensitive personal information through our public-facing website, except where necessary for account security or as otherwise disclosed at the time of collection. Customer Content is governed by our customer agreements, which restrict the submission of sensitive data.

2. Cookies; Other Tracking Technologies

We use essential cookies and similar technologies to operate and secure the Service, functionality cookies to remember your choices, and analytics cookies to understand use and improve performance; we use analytics information primarily in aggregate or de-identified form. We may also use pixel tags and local storage to measure interactions with our website and emails. You can control cookies through your browser settings; if you disable cookies, parts of the Service may not work properly. For information concerning your choices with respect to cookies and other tracking technologies, see the Your choices section below.

3. How We Use Your Personal Information

We may use your personal information for the following purposes or as otherwise described at the time of collection.

Service delivery and operations. We may use your personal information to provide, operate, support, secure, and personalize the Service, including remembering your settings and preferences, communicate with you about the Service (including by sending Service-related announcements, updates, security alerts, and support and administrative messages), and provide support for the Service and respond to your requests, questions and feedback.

Service improvement and analytics. We may use your personal information to analyze your usage of the Service, improve the Service and the rest of our business, and develop new products and services. For more information on analytics, see the Cookies and other tracking technologies section above. We use third-party analytics providers for this purpose.

Marketing. We and our service providers may collect and use your personal information for marketing purposes. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt out of our marketing communications as described in the Opt-out of communications section below.

Compliance and protection. We may use your personal information to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities; protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements or our internal policies; enforce the terms and conditions that govern the Service; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

To create aggregated, de-identified and/or anonymized data. We may create aggregated, de-identified and/or anonymized data from your personal information by removing information that makes the data identifiable to you, and we will not attempt to re-identify any such data. We may use this data and share it with third parties for our lawful business purposes, including analyzing and improving the Service and promoting our business. Any use of information derived from Customer Content is subject to the applicable customer agreement.

4. Retention

We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, establishing or defending legal claims, or for fraud prevention purposes. To determine the appropriate retention period, we may consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it and whether we can achieve those purposes through other means, and applicable legal requirements. When we no longer need it, we delete or anonymize it or, where that isn’t possible (for example, in backup archives), securely store and isolate it from further processing.

5. How We Share Your Personal Information

We may share your personal information with the following parties (or as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection).

Affiliates. Our corporate affiliates, if any;
Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, marketing, and website analytics);
Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so;
Linked third-party services. If you log into the Service with, or otherwise link your Service account to, a third-party sign-in service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service;
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, in the course of the professional services that they render to us;
Authorities and others. Law enforcement, regulators, courts, and other parties where reasonably necessary to comply with law or to protect rights, safety, and security, consistent with the Compliance and protection purposes described above; and
Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in Sable, financing of Sable, or the sale, transfer or merger of all or part of our business, assets or shares), including to prospective counterparties and their advisers, and to an acquirer, successor, or assignee of Sable as part of any such transaction or in the context of an insolvency, bankruptcy, or receivership.

6. Your Choices

In this section, we describe the rights and choices available to all users. Users who are located in certain U.S. states can find additional information about their rights below.

Access or update your information. If you have registered for an account with us through the Service, you may review and update certain account information by logging into the account;
Opt-out of communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt out of marketing-related emails, you may continue to receive service-related and other non-marketing emails;
Cookies and other technologies. Most browsers let you remove or reject cookies; please refer to your browser’s settings or help section for instructions. If you set your browser to disable cookies, the Service may not work properly;
Browser signals. We currently do not respond to “Do Not Track” signals. Because we do not sell Personal Information or process it for targeted advertising, a Global Privacy Control signal does not change how we process your Personal Information; if our practices change, we will recognize legally valid opt-out preference signals as required by applicable law;
Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services;
Linked third-party platforms. If you choose to connect to the Service through a third-party sign-in platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party; and
Delete your content or close your account. You can choose to delete certain content through your account. If you wish to request to close your account, please contact us.

On this platform, analytics cookies are optional. In regions that require prior consent (such as the EEA, the UK, and Switzerland) they are set only after you accept. Elsewhere, they may be enabled by default and you can decline or withdraw your consent at any time. You can review or change your choice at any time:

7. Other Sites and Services

The Service may link to or integrate with online services operated by third parties; those links and integrations are not endorsements. We do not control third-party services and are not responsible for their actions, so please read the privacy policies of the other services you use.

8. Security

We employ technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we do not guarantee the security of your personal information.

9. International Data Transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

10. Notice to EEA, UK, and Swiss Users

Where the EU or UK General Data Protection Regulation or the Swiss Federal Act on Data Protection applies to our processing of your personal information:

Controller. Sable AI Inc. is the controller of the personal information described in this Privacy Policy;
Legal bases. We process personal information as necessary to perform our contract with you (such as service delivery and operations); for our legitimate interests (such as service improvement and analytics, marketing to business contacts, security and fraud prevention, and compliance and protection), balanced against your interests and rights; with your consent where required (such as certain cookies and marketing communications), which you may withdraw at any time without affecting prior processing; and to comply with our legal obligations;
Your rights. Subject to applicable law, you may request access to, rectification or erasure of, restriction of, or portability of your personal information, may object to processing based on legitimate interests, and may lodge a complaint with your local supervisory authority (in the UK, the Information Commissioner’s Office), using the contact details in the Contact Us section;
Transfers. Where we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to a country not recognized as providing an adequate level of protection, we use appropriate safeguards, such as the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum, and you may request a copy of the relevant safeguard; and
Retention. We retain personal information as described in the Retention section above.

11. Children

The Service is not intended for anyone under eighteen (18) years of age. If you believe we have collected a child’s personal information in a manner prohibited by law, please contact us and we will delete it as applicable law requires.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date and provide additional notice where required by law.

13. State Privacy Rights Notice

Except as otherwise provided, this section applies to residents of U.S. states to the extent they have privacy laws applicable to us that grant their residents the rights described below (collectively, the “State Privacy Laws”). For purposes of this section, the term “Personal Information” has the meaning given to “personal data”, “personal information” or other similar terms and “Sensitive Personal Information” has the meaning given to “sensitive personal information,” “sensitive data”, or other similar terms in the State Privacy Laws, except that in neither case does such term include information exempted from the scope of the State Privacy Laws.

Your privacy rights. Depending on where you live and subject to applicable exceptions, you may have the rights described below, and we may decline requests where permitted by law.

Information. You can request information about how we have collected and used your Personal Information, including the categories of Personal Information we have collected, the categories of sources from which we collected it, the business or commercial purposes for collecting it, and the categories of third parties to which we have disclosed it;
Access. You can request a copy of the Personal Information that we have collected about you;
Portability. You can request a copy of certain Personal Information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another entity;
Appeal. You can appeal our denial of any request validly submitted;
Correction. You can ask us to correct inaccurate Personal Information that we have collected about you;
Deletion. You can ask us to delete the Personal Information that we have collected from you;
Opt-out. We do not process your Personal Information for targeted advertising purposes, we do not use your Personal Information to perform automated decision-making that produces legal or similarly significant effects concerning you, and we do not sell your Personal Information within the meaning of the State Privacy Laws or share your Personal Information for cross-context behavioral advertising;
Sensitive Personal Information. To the extent any information described in this Privacy Policy constitutes Sensitive Personal Information, we do not process Sensitive Personal Information for the purpose of inferring characteristics about consumers under the CCPA; and
Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by the State Privacy Laws.

Exercising your state privacy rights. You may submit requests to exercise any of the state privacy rights listed above using the contact information in the Contact Us section below.

Verification of identity; Authorized agents. We may need to verify your identity in order to process your information, access, appeal, correction, or deletion requests and reserve the right to confirm your residency. To verify your identity, we may request government identification, a declaration under penalty of perjury, or other information, in each case only where appropriate and permitted by applicable law.

You may use an authorized agent to submit a request where permitted by law. We may require proof of the agent’s authority and may verify your identity directly.

Information practices. The following describes our practices currently and during the past twelve (12) months:

Sources, purposes, and retention. We collect all categories of personal information from the sources and use them for the purposes described above in this Privacy Policy, and retain them per the criteria described in the Retention section above;
De-identification. We do not attempt to re-identify de-identified information derived from personal information, except for the purpose of testing whether our de-identification processes comply with applicable law;
Personal Information that we collect, use and disclose. For purposes of the CCPA (Cal. Civ. Code §1798.140), the Personal Information described in the Personal information we collect section above falls within the following statutory categories: identifiers and personal records described in Cal. Civ. Code §1798.80(e) (contact, profile, and account data); commercial and financial information (transactional data); internet or other electronic network activity information (device and online activity data); audio, electronic, visual, or similar information (communications data and user-generated content and input data submitted through our public-facing website or communications channels, excluding Customer Content processed on behalf of our business customers under a customer agreement); professional or employment-related information (professional title and company name); and geolocation data (general location data). We collect and use each category for the purposes described in the How we use your personal information section above, and disclose each category for business purposes to the recipient categories described in the How we share your personal information section above. We do not sell or share any category of Personal Information within the meaning of the CCPA. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described above. We do not disclose personal information to third parties for their own direct marketing purposes as described under California’s Shine the Light law.

14. Contact Us

If you have questions or concerns about our privacy practices, or if you would like to exercise any privacy-related right that may be available to you (including the state privacy rights described above), please contact us via one of the methods listed below.

Email: contact@withsable.com
Mail: Sable AI Inc., 1550 Bryant Street, San Francisco, CA 94103